Paper Insights: Neenah Introduces ‘Let Texture Define’ the ROYAL SUNDANCE Papers Identity Promotion

Neenah’s new ROYAL SUNDANCE® promotion demonstrates ways to use texture to make a memorable impression. “Texture can influence our decisions as it creates an emotional connection. It’s important to communicate a brand’s personality, and create a memorable first impression, through every touch point, starting with a company’s identity system,” says Neenah Sr. Brand Manager, Kathy Kemps.


See how ROYAL SUNDANCE Papers can help define a message or a brand’s personality. The fold out piece uses all five of the collection’s finishes, and a combination of colors in order to showcase identities for companies in four different verticals. Items in the portfolio include letterhead, envelopes, business cards, and promotional pieces such as a menu, invitation, oversized postcard, bookmark and gift card.

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