Paper Essentials: Coming Soon to Paper Mart Inc. – Introducing the ‘Character’ Promo from Neenah Paper

Once again Neenah Paper helps designers and paper specifiers look at paper from a 3D angle. Introducing the just released Neenah Character, the third in a series of three-dimensional promotions created by Design Army that focus on brand packaging.

“Texture can influence our decisions as it creates an emotional connection. It’s important to communicate a brand’s personality, and create a memorable first impression, through every touch point, starting with a company’s identity system,” says Neenah Sr. Brand Manager, Kathy Kemps.


Within this electrifying carry case that screams “pick me up, ”there are five concept brands with packaging designed to include five of today’s “consumer characters”.

Including: The Digi-Generation, The New Shopaholic, The Artisan Crafters, The Savvy Socials and The Eco Evangelizers.

Collectively these characters showcase a multitude of Neenah Packaging papers, from folding board to paper retail cards, eye-catching printing techniques, and interesting dielines — all exploring the idea that packaging is an extension of a brand’s character and can be a significant tool in attracting your target customer.

Coming soon to Paper Mart Inc.

For additional assistance contact your Paper Mart Sales Specialist at